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The Site Map – Very Important

At one time all the experts proclaimed every site should have a site map. They stated that the site map would be the best method to assure potential customers, even disabled and handicapped customers, could easily navigate the site and find what they needed. Once they found it, they would of course buy it!

Typically the pundits all got it wrong. Anyone paying attention to server statistics realized hardly anybody was using the site maps. The experts stopped shouting about sitemaps and began to criticise sites which still had their site maps. These criticisms were of course wrong as well.

Admittedly HTML site maps like this one are old hat. Visitors to your site will almost never use them. Its easy to forget sitemaps exist and to update them. Still, the site map is now a critical component of any site.

Matt Black, web consultant from KwikFire Web Design and Hosting says "The thing to realize is that the purpose for having a sitemap has changed. The purpose nowadays is to make it is as simple as possible for search engine robots to crawl and index your site. The more pages indexed by the search engines, the more pages appear in the results and the better off you are. With a sitemap you can even include pages that only the searchbots will see, though you have to be careful there are links to them from your main site that obey the normal search engine rules.Google even has a new xml feature you can use for a site map. You can use it or not it as you see fit but you had best be sure to make an html site map like this one for the other search engines."

Once your site map is online, don’t wait for the search engines to find it. Place a link on a commonly visited page ASAP. Within a week or so, you should see more pages from your site being added to the search engine indexes. This is especially true for Google even if you don not use their xml site map tool.